Drôle de Pain doesn't just make great 100% home-made baguettes, croissants, and pizza. The bakery trains people going through social insertion at its Millénaire and Mondial 98 locations. With a team of 20 employees, the company also supplies businesses.
Afterwork eventsLike many artisans, Drôle de Pain seeks to develop its activity and increase profit, now pursuing activities that include fast food and breakfast delivery to companies. His “funny company”, where baguettes and pastries are sold for €1, has made its way into several startup incubators and companies.
In 2017, the company invested €400,000 to launch a second site in Montpellier’s Millénaire district, notably to create a vast commercial and eating space, its central production site, and a tree-lined guinguette where tables, hammocks, and petanque pitches welcome afterwork events and parties. Conveniently located near schools and businesses, the new site can seat up to 150 people for lunch. Not ready to stop there, Drôle de Pain opened a two-person branch in early 2018 for Computacenter’s 400 employees at the Liner building in Pérols, just south of Montpellier.
He expects to achieve sales of around one million euros in 2018.
“We launched three stores in five years. Things are moving fast,” says Antoine Soive.