The Montpellier BIC assisted startup created a platform where sports stores can unload their unsold stock all year round. An anti-waste and eco-responsible solution.
A subscription serviceSporting goods stores do not always have websites. This solution enables them to benefit from exposure offered by the My Sport Market platform. The concept is based on a subscription model. The solution is particularly interesting because it is in line with a new legal requirement that forbids merchants from eliminating unsold non-food products. This rule in France is related to new anti-waste laws favoring a circular economy. The health crisis took care of the rest.
The appeal is clear for businesses: they get to both reduce their unsold inventory and avoid waste, while also building sales. The business model is based on eco-responsibility.
“Retail businesses understood that they had to use digital technology,” explains Thibault Barthez, the company’s CEO.
Preparing to raise fundsWith four employees, My Sport Market wants to raise 600,000 € to accelerate its development. This is a strategic step where assistance is often essential.
“Montpellier BIC helped us get ready for fund raising. They are helping us grow,” comments Thibault Barthez. The company was recently selected by Le Tremplin, an innovation platform dedicated to sports, led by Paris&Co in the context of eco-responsible solutions for tomorrow’s sports, notably in cooperation with the sports giant Décathlon.