Winemakers in the Montpellier Méditerranée Métropole area invited the public to discover their best wines in local cellars and estates.
Support for players in the sectorAbout 80% of the winemakers in the Montpellier Métropole area operate with High Environmental Value certification, and nearly 40% produce organic wines, a practice that Montpellier Métropole now encourages through tax incentives. With their multi-centennial estates, winemakers are the artisans of quality in our territory.
Everything was designed to help people discover wine in a festive and friendly environment!For this first edition of the “Rencontres Vigneronnes” winemaker event, we ran a major campaign with influencers who were given an opportunity to discover and highlight participating cellars and estates.
Alcohol can be dangerous for your health. Please consume with moderation.
22 influencers went to meet stakeholders in the field, resulting in 377 posts on social networks reaching a target of about 370,000 potential readers.