Winemakers in the Montpellier Méditerranée Métropole area invited the public to discover their best wines in local cellars and estates.
Support for players in the sectorAbout 80% of the winemakers in the Montpellier Métropole area operate with High Environmental Value certification, and nearly 40% produce organic wines, a practice that Montpellier Métropole now encourages through tax incentives. With their multi-centennial estates, winemakers are the artisans of quality in our territory.
Everything was designed to help people discover wine in a festive and friendly environment!For this first edition of the “Rencontres Vigneronnes” winemaker event, we ran a major campaign with influencers who were given an opportunity to discover and highlight participating cellars and estates.
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22 influencers went to meet stakeholders in the field, resulting in 377 posts on social networks reaching a target of about 370,000 potential readers.
Video highlights of the “Rencontres Vigneronnes” event
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