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Pepsia leverages first round of funding to expand into the European market

Information updated on 23/09/19

Producer of video content for web site publishers, Pepsia will use its recent three million euros in funding to reinforce its growth. After a strong start in France, the young company from Pérols is expanding into the European market.

Les trois associés fondateurs de Pepsia : Valentin David, David Nicolas et Matthieu Ternon

Pepsia’s three founders: Valentin David, David Nicolas, and Matthieu Ternon

Right after participating in the Montpellier Venture Capital event in late May at the Cap Omega incubator, the startup Pepsia announced its first round of funding for an amount of 3 million euros, half of which is equity capital. The company was founded in 2016 by Valentin David, David Nicolas, and Matthieu Ternon.

Pepsia is based in Pérols, just south of Montpellier, and was assisted by Montpellier BIC. The startup received support from Irdi Soridec, a bank group including Bpifrance, and the Occitanie Region. Irdi Soridec invested via two funds, one of which is Aelis, which is notably supported by Montpellier Méditerranée Métropole. Pepsia posted revenue of €1.3 million and positive results for its first nine months of sales in 2018. The comprehensive funding will give the company resources needed to grow within France and also target three other European countries, namely Germany, Spain, and Italy.

A dozen job openings

While video advertising is the most profitable format for media and service site publishers, 90% of those companies don’t have any on their pages,” explains CEO David Nicolas.

Pepsia’s video player provides companies with a turn-key offering – comprising a vast catalog with thousands of information videos on 119 themes and a monetization solution – in exchange for sharing revenue earned from advertisements viewed with those videos. The main target for the offering is sites whose audience ranges from 100,000 to 10 million monthly visitors, “large enough to interest advertisers but still too small to have the required skills in-house.” Pepsia current has about 200 clients and 100 million views per month.

The startup is hiring both sales staff and journalists to reach new clients, enrich its catalog, and adapt its offering for German, Spanish, and Italian markets. Pepsia plans on doubling its 14-person staff by the end of 2019. The company is also seeking larger office space in the Montpellier area.

We have also had three people based in Paris since mid-August,” adds David Nicolas. “We are targeting sales of 2 million euros for 2019.

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