Montpellier Métropole, Montpellier Events, and the Convention Bureau are joining forces to support conference organization within the metropolitan territory. Here’s a look at the measures being implemented.
Almost thirty conventions already maintained thanks to the Convention Guarantee FundThe measure’s goal was achieved. In 2021, out of the 74 MICE (Meetings, Incentives, Conferences, Exhibitions) events held at the Corum Conference Center, 11 were made possible thanks to the fund. In fact, the effectiveness of the convention guarantee fund continues to grow. In 2022, no fewer than 18 conventions are already benefiting from the fund. Those events all have positive economic impact on the metropolitan area.
Initially established for 2021 and 2022, the fund has been extended into 2023 so that Montpellier can continue attracting professional events of all kinds – seminars, conventions, congresses, conferences, and symposiums – for a duration of at least two days with more than 300 participants, or one day with more than 400 participants. To qualify for this convention guarantee fund, events must be scheduled at the Corum or Zenith Sud venues.
“Reducing risks and encouraging organizers to postpone rather than cancel is what helped us maintain activity in Montpellier. As a result of this measure, we welcomed the National Infectious Diseases Days conference, which attracted nearly 1,400 participants from August 30 to September 1,” explains Sandra Vernier, General Manager of Montpellier Events.
A fund to help organize conferencesThis novel initiative complements the existing Convention Organization Support Fund, also created by Montpellier Méditerranée Métropole. With an annual budget of 230,000 €, its aim is to make it easier to welcome national and international events in the Montpellier Métropole area. Despite the health crisis, it supported some 20 conferences in 2021, welcoming a total of nearly 20,000 participants.
A third major asset: Montpellier Métropole’s Convention Bureau. As part of the Montpellier Méditerranée Métropole Tourist and Convention Office, the Convention Bureau advises event organizers and guides them towards the right professional contacts, notably accommodation providers, exceptional sites, food services, event agencies, service providers, and more.
The Convention Bureau, a logistics expertThe Convention Bureau provides many tourist services for organizers.
For major events, the Bureau offers a welcome package in partnership with the city’s professional and institutional players: a tourist reception desk at venues, involvement of local merchants, signage, and flags around the city, smooth public and private transportation, and communication partnerships. These specific measures showcase two of Montpellier’s most enduring qualities: a sense of hospitality and professionalism.
“The Convention Bureau is an expert in logistics,” says Marie-Charlotte Ortega, manager of the unit.