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Cultural entrepreneurs in the digital era: 5 weeks to launch your project

07 10/19
Information updated on 23/09/19

Are you developing a cultural, creative, or digital project? Adapted for today’s new professional practices in the cultural sector, this training course is here to help you!

Participants in the class of 2018 ©Marielle Rossignol

Just like Pauline, Léa, Josette, Simon, Aurélien, Ludivine, and Alexy*, you can join the Illusion & Macadam cooperative for five weeks to:
  • Benefit from advice offered by twenty experts in company creation
  • Refine your idea by matching it to market reality
  • Analyze new business models to maximize your chances for success
  • Build your skills, appearance, and funding efforts
  • Learn how to highlight, promote, and sell your project
  • Create a personalized toolkit
You will take home your own cultural entrepreneur tools, designed to fit your project: 
  • Production of your entrepreneurial profile
  • Your business plan and outline for a business plan
  • Target pitches
  • Your digital communication plan
  • Your portrait photo for media purposes
  • A guide for formalizing your digital needs
  • A method for conducting field surveys
*Students in the class of 2018

Training program offered by Illusion & Macadam...

For nearly 20 years, Illusion & Macadam has been working to help players get organized and grow in the fast-moving cultural sector. For example, the cooperative covers the costs of outsourcing payroll and accounting; trains project leaders and their teams, and helps accelerate projects. It also supports creation via its two production offices: the contemporary dance production office, and “Bipolar” for arts, science, and technology. Illusion & Macadam is a major player in the cultural sector as well as the Social and Solidarity Economy in the Occitanie region.

... at the Tropisme Hall facility in Montpellier

In January 2019, Illusion & Macadam opened the Tropisme Hall, a 4,000 m² cultural “third space” located at an unused military site (the former Montpellier Infantry School) and joined the future Montpellier Méditerranée Métropole Creative City, an entire neighborhood dedicated to Cultural and Creative Industries.

Tropisme Hall is a place where people can go to eat and have a drink, while also watching, listening, working, and meeting others. The site’s “entrepreneur village” unites over 200 professionals involved with Cultural and Creative Industries (nearly 90 companies and freelancers) working there daily. With more than three events held each week, its eclectic line-up attracts a wide variety of audiences, ranging from professionals to neighbors, families, food and music lovers, children, and the elderly. Its restaurant, Tropisme Café, features a sunlit patio right in the heart of the facility, an open place for the neighborhood to get together. 

This is the environment in which participants in the Cultural Entrepreneurs in the Digital Era program benefit from their five weeks of training.


“Learning from professionals of this quality can only give you strength to fight for your project!” says Ludivine Horvath, an independent artist manager.

“The training course helped me refocus my project with respect to values, a target, and a clearly identified strategy.”

Aurélien Krieger, founder of the cultural agency Commonground


September 16, 2019 - Application deadline
September 19, 2019 - Individual interviews
October 7 > November 26, 2019 - Training program
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