Over the past 20 years, corporate patronage has evolved. 4.2% of the companies in Occitanie are patrons. Entrepreneurs, join the Patronage Tour to celebrate its 20th anniversary and benefit from an opportunity to explore the nature of patronage today.
Program contentsWednesday, May 24 at 5:30 p.m. at the Chateau de Castries (just east of Montpellier).
This event* is organized jointly by the Occitanie Regional Department of Cultural Affaires, Montpellier Méditerranée Métropole, the NaïaGaïa endowment fund, and Banque Populaire du Sud.
- 5:30 p.m.: Guest arrival – Château visit with reservation
- 6:00 p.m.: Welcome by Claudine Vassas Mejri, mayor of Castries
- 6:10 p.m.: Overview of the patronage system, developments, trends, perspectives, by Véronique Cottenceau, head of communication and patronage - Drac Occitanie
- 6:30 p.m.: Round table – What does patronage represent? Testimonials involving company/project pairs:
- Local authorities are launching a patronage approach to promote the attractiveness of their territories in partnership with the socio-economic world; presented by Roger-Yannick Chartier, deputy mayor of Montpellier, in charge of Patronage and the Promotion of Excellence Products, and member of the Montpellier Métropole Méditerranée council, in charge of Patronage and Business Creation.
- The NaïaGaïa endowment fund, created by the Cereg consultancy: the example of one company’s commitment to patronage, with Patricia Levrault, Managing Director.
- Skill-based patronage; the example of the Banque Populaire du Sud with Jean-Philippe Dubar, CSR and Partnership Director, and François Bolut, Regional Director in charge of patronage.
- The example of the Bulle Bleue business club, an artistic and cultural vocational support center, with its director Delphine Maurel along with Emmanuel Baguet, managing director of Horizon Démolition.
- 8:00 p.m.: Cocktail dinner
===> Participation is free of charge with registration: HERE
* Roaming event in four cities: Castries, Perpignan, Toulouse, and Albi