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The Patronage Tour: the leading meeting event for local entrepreneurs

24 05/23
Information updated on 24/04/23

Over the past 20 years, corporate patronage has evolved. 4.2% of the companies in Occitanie are patrons. Entrepreneurs, join the Patronage Tour to celebrate its 20th anniversary and benefit from an opportunity to explore the nature of patronage today.

Patronage is an approach to commitment that is increasingly appreciated by companies because it allows them to do something good for their territory or take part in causes or missions in the general interest that echo both the expectations of their employees and the vision of their governance bodies.

Entrepreneurs, to mark the 20th anniversary of the Aillagon law in France, which has been decisive in the development of patronage, take part in the  Patronage Tour (“Tour Mécénat”) on May 24 starting at 5:45 p.m. at the Château de Castries♖. This event is organized as an initiative of the Regional Department of Cultural Affairs, with the support and participation of the NaïaGaïa Endowment Fund, the Banque Populaire du Sud Foundation, and the Patronage Coordination teams at Montpellier Méditerranée Métropole and the city of Montpellier.
This event will offer a unique opportunity to present outstanding initiatives in this area, supported by testimonials from business and project leaders. It will also provide participants with ideas on how to get involved.

At a time when Corporate Social Responsibility is being adopted by all types of organizations, it could be quite useful to find out more about these partnerships that promote your values, and also to examine the links between the two topics.

Program contents

Wednesday, May 24 at 5:30 p.m. at the Chateau de Castries (just east of Montpellier).

This event* is organized jointly by the Occitanie Regional Department of Cultural Affaires, Montpellier Méditerranée Métropole, the NaïaGaïa endowment fund, and Banque Populaire du Sud.
  • 5:30 p.m.:  Guest arrival – Château visit with reservation
  • 6:00 p.m.: Welcome by Claudine Vassas Mejri, mayor of Castries
  • 6:10 p.m.: Overview of the patronage system, developments, trends, perspectives, by Véronique Cottenceau, head of communication and patronage - Drac Occitanie
  • 6:30 p.m.: Round table – What does patronage represent? Testimonials involving company/project pairs:
  1. Local authorities are launching a patronage approach to promote the attractiveness of their territories in partnership with the socio-economic world; presented by Roger-Yannick Chartier, deputy mayor of Montpellier, in charge of Patronage and the Promotion of Excellence Products, and member of the Montpellier Métropole Méditerranée council, in charge of Patronage and Business Creation.
  2. The NaïaGaïa endowment fund, created by the Cereg consultancy: the example of one company’s commitment to patronage, with Patricia Levrault, Managing Director.
  3. Skill-based patronage; the example of the Banque Populaire du Sud with Jean-Philippe Dubar, CSR and Partnership Director, and François Bolut, Regional Director in charge of patronage.
  4. The example of the Bulle Bleue business club, an artistic and cultural vocational support center, with its director Delphine Maurel along with Emmanuel Baguet, managing director of Horizon Démolition.
Question and answers with the audience
  • 8:00 p.m.: Cocktail dinner
Private tour of the Château de Castries organized in advance for those who are interested (registration required).

===> Participation is free of charge with registration: HERE
* Roaming event in four cities: Castries, Perpignan, Toulouse, and Albi