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In great shape, DROMFit launches its Made in Montpellier clothing line

Information updated on 14/12/21

Specializing in cross-training clothing, DROMFit relocated to Montpellier’s Garosud business park in late 2019. The young company is focusing on a dual goal to integrate its manufacturing and also transition towards a cooperative approach.

Kevin Coulm, gérant de DROMFit @DROMFit
After five years based in Lunel, just east of Montpellier, directors of Drom Sport, with their DROMFit brand, chose to relocate to Montpellier in 2019.

“We wanted to expand our operations and get back to Montpellier, which is where we are from originally,” explains the company’s director Kevin Coulm, a graduate of Montpellier Business School.

With assistance from the Montpellier Méditerranée Métropole business establishment department, the company moved to the Garosud business park with its staff of 20 employees in October. “We have a 180 m2 workshop and a mezzanine office of 80 m2, which is perfect for our needs,” adds the director.

The new layout is adapted to the company’s growth, which is expected to result in sales revenue of 900,000 € (excluding tax) in 2020, rising from 320,000 € in 2017 and 800,000 € in 2019. The company’s gamble in 2017 paid off: the young business expanded its offering into the sector for cross-training, with its highly demanding sports work-out programs, after initially focusing on the paintball sector, where Kevin Coulm was formerly an internationally recognized player: “This is a fast-growing market. Not only that, but a lot of people practice cross-training in their workplace.” 

DROMFit sells t-shirts, tank tops, and shorts to gyms and on its e-commerce site. 10% of its sales are abroad. The company already works with 200 of the 600 specialized gyms in France. They are now looking to expand into new markets, starting with Spain, of similar size to France, with the help of a sales director for Spain who joined the company in early January 2020.

“Montpellier, Positive Industry”

Other big changes are also taking place, as DROMFit’s five partners want to build a responsible and committed company.

“We think more about our impact as we mature. Our new facilities give us an opportunity to see how well it works to integrate manufacturing directly in our workshop. We have already produced small series of products,” says Kevin Coulm.

Whereas most printing is handled in Garosud at this time, textiles come from abroad. “We are evaluating real production costs in order to assess whether it would be possible to switch to entirely local production. We share the Positive Industry vision launched by Montpellier Méditerranée Métropole.” 

For the past year, Montpellier Méditerranée Métropole has been leading its “Montpellier, Positive Industry” approach to assist industry companies seeking to have positive economic, social, and ecological impact on the territory. In that context, Drom Sport is also transforming its legal status to become a “Scop” cooperative and participative company, a worker cooperative status in France.

“We want everyone who works at the company to be associated and involved with the adventure, like a tailor with extraordinary expertise. We want our people to be the owners of their work,” confirms Kevin Coulm.

Watch a video featuring the Drom Sport facility and team in Garosud:

Earned not Given by DROMFit

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