“The idea is to encourage meetings and collaboration among professionals from different sectors such as animation, video games, audiovisual production, and others,” explains IDATE consultant Laurent Michaud, who assisted Montpellier Méditerranée Métropole in organizing the MICC Festival (Montpellier Cultural and Creative Industries) with the Illusion & Macadam cooperative.
Mission accomplished. The festival attracted nearly 1,500 people for its second edition on April 13-18. Most were from the local community, including both leading figures and young talents involved with video games, animation, digital creation, television, cinema, radio, and design...
A range of expertise that truly promotes the Montpellier ecosystem: 70 digital creation studios and schools specialized in animation cinema and special effects, representing nearly 2,000 jobs. Present alongside innovative young companies were the video game star Ubisoft, as well as France Television (with its studio in Vendargues), Dwarf (animation), Netia (radio), Esma (higher school of applied arts), and many other leaders in their fields. During the festival’s six days, people got together for round table sessions, conferences, a game challenge, hackathon, master class, artistic performances, works, and exhibitions. A total of about fifty different events were also open to the public at various locations, from the Tropisme Hall and Fabre museum to university campuses, the Rabelais Center, and the Montpellier Métropole building.
“We met many local players and talked about potential future collaborations”
“It was very interesting,” says Yoan Fanise, co-founder of Digixart, a rising star in the video game world. “I participated in a few events, notably the Iconic conference, whose goal was to encourage convergence between cinema, video games, television, animation, and other domains. Many people want to pursue projects together. That’s what I did by creating a video game with the British animation studio Aardman, creator of Wallace & Gromit. We presented the game at this conference. The idea was to also start working with television and audiovisual production. We made a number of interesting contacts at the event.”
“It was very beneficial for us,” confirms Morgan Dufour, CEO of Audio Workshop, a post-production sound studio. “We met many local players and talked about potential future collaborations.”