The Annecy International Animation Film Festival and Market (MIFA) is a springboard for Cultural and Creative Industries (CCI)
. For the world’s largest animation film festival’s return to normal operation, Montpellier Métropole and about fifteen studios located in the greater Montpellier area made the trip to Annecy to showcase the metropolitan CCI ecosystem and its assets.
A wise decision! From June 13 to 18, MIFA’s 2022 edition saw an increase in attendance that exceeded all expectations: more than 4,300 professionals from around the world were registered, nearly 200 more than in 2019.
“Annecy is a reflection of animation worldwide, and artists and professionals were very eager to get together,” explains Mickaël Marin, the festival’s director, in an interview with Film Français. 2022 was therefore the event not to be missed.
Montpellier Métropole presented its offering and shared a promotional tool highlighting its Creative and Cultural Industries ecosystem. Highly appreciated by the national and international players present at the event, the tool highlighted the diversity and vitality of the industry, which comprises 750 establishments whose combined revenue is close to €100 million. Now employing more than 2,100 people, the industry has particularly strong recruitment potential for the years to come.
In addition, Montpellier Métropole made new contacts, met with studios looking to set up operations, and organized meetings in partnership with Pôle Action Média, which made its booth available to Montpellier companies for their business meetings.
A powerful and memorable event organized by Montpellier Métropole brought the National Cinema Center (CNC) together with the metropolitan area’s stakeholders and professionals who met at the show. Focusing on business, technology, funding, and partnerships, these meetings were especially popular thanks to the friendly, constructive atmosphere that prevailed.
“This was a perfect opportunity for us to meet others and discover what’s going on in our fast-moving ecosystem,” explains Sandrine Hauducœur, project director at Corsaires VFX, one of the participating studios, whose expertise ranges from pre-production (documentary research, writing, directing, storyboarding, and concept art) to filming.
The objectives were thus achieved, which is a good sign for MIFA 2023, where Montpellier Métropole will once again show up in full strength.