InVivo, the leading cooperative farming group in France, has launched aladin.farm. The online commercial platform designed by Montpellier’s Stéphane Marcel offers innovative solutions that will help speed up the agricultural transition.
Stéphane Marcel, digital director at the InVivo_Aladin group ©DR
The platform’s footprint in Montpellier
A subsidiary of InVivo, which has some of its staff located in the Eurêka business park, aladin.farm already works with nine of the group’s cooperatives, representing a potential of 50,000 farmers.“We hope to cover 100,000 farmers by the end of 2020 and rise to the top of digital platforms,” says the director, who founded Neotic in 2001 (developer of farming traceability software), which then became Smag, a subsidiary of the InVivo group for which he is now CEO.
Montpellier Méditerranée Métropole has implemented a novel and dynamic policy to promote agroecological transition and sustainable food. Among other things, local authorities designed and produced the BoCal digital platform to support “good” and “local” food, including a shared calendar filled with events, workshops, tours related to those topics, a geolocated map with points of sale for local foods, recipes, and more.“Montpellier Méditerranée Métropole has a strong reputation in agriculture and agronomics. With the presence of the highly valuable Business Incubation Centre, it is a great place to innovate,” highlights the platform’s creator.
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